A diverse group of eight people standing together against a plain gray background, all dressed in coordinated white outfits. The group includes individuals of various ethnicities, genders, and styles, including a woman wearing a hijab. They are smiling and posing confidently, showcasing inclusivity and unity.

About WiQo

Who we are

WiQo offers innovative and scientifically-backed products designed to address a wide range of skin concerns, from hydration and anti-aging to sensitivity and pore refinement. Committed to excellence, WiQo combines advanced ingredients with cutting-edge technology to deliver visible and lasting results for a healthier skin.

Brand manifesto
Dermatological creators of new aesthetic medicine frontiers addressed to all ages, genders, phototypes, ethnicities and cultures. WiQo aims to impact on human selfconfidence through increasingly safe formulas to beautify all skin tribes and rarest minorities.
Portrait of WiQo's Dr. Castellana

Italian Heart, Global Vision

Dr. Rossana Castellana, MD and founder of WiQo, has dedicated her career to advancing dermatological science and promoting skin health. With a strong medical background and a passion for skincare, she developed innovative formulas that combine cosmetic effectiveness with scientific credibility.
Born in Italy, WiQo has expanded under her leadership to deliver safe and effective solutions to people around the world, promoting healthier, more radiant, and confident skin.

+15

Years in the Italian market and globally expanding

60

Countries around the world from Japan to the USA

+8M

More than eight million applications by dermatologists worldwide.