About WiQo
Who we are
WiQo offers innovative and scientifically-backed products designed to address a wide range of skin concerns, from hydration and anti-aging to sensitivity and pore refinement. Committed to excellence, WiQo combines advanced ingredients with cutting-edge technology to deliver visible and lasting results for a healthier skin.
Brand manifesto
Dermatological creators of new aesthetic medicine frontiers addressed to all ages, genders, phototypes, ethnicities and cultures.
WiQo aims to impact on human selfconfidence through increasingly safe formulas to beautify all skin tribes and rarest minorities.

Italian Heart, Global Vision
Dr. Rossana Castellana, MD and founder of WiQo, has dedicated her career to advancing dermatological science and promoting skin health. With a strong medical background and a passion for skincare, she developed innovative formulas that combine cosmetic effectiveness with scientific credibility.
Born in Italy, WiQo has expanded under her leadership to deliver safe and effective solutions to people around the world, promoting healthier, more radiant, and confident skin.
Born in Italy, WiQo has expanded under her leadership to deliver safe and effective solutions to people around the world, promoting healthier, more radiant, and confident skin.
+15
Years in the Italian market and globally expanding
60
Countries around the world from Japan to the USA
+8M
More than eight million applications by dermatologists worldwide.
Our Skincare Solutions
WiQo skincare treatments and products are meticulously formulated to address specific skin concerns, offering solutions that promote skin health and radiance with scientific precision.